We help leaders deliver results in the era of AI

Today's leaders need to drive impact now—while also building for the long game.

We started Pond11 to be the kind of partner we wish we had: strategic advisors who understand your business, speak the language of design and emerging tech, and stay with you from idea to execution.

With 30+ years at the world's leading strategy, innovation, and design firms, we've learned that leaders don't need more slide decks. They need partners who show up, roll up their sleeves, and get things done.

Emile Hoffman and Anthony Pannozzo
Emile HoffmanAnthony Pannozzo

How we approach our work

We balance what customers want with what the business needs—always aiming for solutions that are both desirable and viable.

We work with leaders to define success, measure what matters, and build backwards from business goals to create clear, actionable plans.

We help teams align around a bold, shared vision of their AI future—one that inspires people and drives momentum.

Every project starts with a clean sheet and a single question: How can AI deliver real value to customers?

Our AI-driven process uncovers insights fast, reduces risk, and helps clients move from idea to launch with speed and confidence.

How we work with our clients

We operate as an extension of your team—bringing the same proven methods we honed at top-tier agencies, without the overhead.

Our leadership is hands-on. We work directly with decision-makers to ensure tight alignment between strategy and execution.

Our teams are handpicked from a trusted network of senior talent. No junior bench. No filler. Just the right people for the work.

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